Local SEO vs Hyperlocal SEO – What’s the Difference?
Discover how to dominate Google’s local map pack and outrank competitors street by street.
Why this matters for small businesses
When people search for services nearby, Google shows the local map pack – the top three businesses displayed on Google Maps. These positions get the majority of clicks and calls. If you are not in the top three, you are being overlooked.
Local SEO explained
Local SEO focuses on making sure your business is visible across your city or wider area. It includes:
- Optimising your Google Business Profile
- Ensuring your name, address, and phone number are consistent across directories
- Collecting and responding to reviews
- Creating content that signals relevance to search engines
Businesses with complete and verified listings are seven times more likely to be clicked than those with missing information.
Hyperlocal SEO explained
Hyper-Local SEO goes deeper. Instead of targeting a whole city, it zooms in on specific neighbourhoods, postcodes, or landmarks. With hyperlocal optimisation, you can:
- Appear in the top 3 results for “near me” searches in your immediate area
- Capture more foot traffic, calls, and bookings from people nearby
- Outrank competitors street-by-street
Google reports that 76% of people who search for something nearby visit a business within a day – and 28% make a purchase. If you’re not showing up for those searches, you’re handing business to your rivals.
How Evidall helps
Our approach combines local and hyperlocal strategies, backed by visibility scans that show exactly where you rank. We then optimise your profile, build local authority, and push you into the positions that matter most.
Book your free digital audit
Do you know if your business shows up in the top three local results?
We’ll tell you. Get a
free digital audit
that benchmarks your rankings against competitors and shows how hyperlocal SEO can put you ahead.
👉 Book your free digital audit today and claim your place on the map.
